These are the platforms where ads are displayed, and they receive payment in exchange for displaying ads. Publishers range from large media companies to individual bloggers or social media influencers or Gaming Publishers or any individual who is monetizing his website.
Ad fraud and invalid traffic can impact the quality of ad inventory, leading to lower rates charged to advertisers. This can impact the revenue generated by publishers and potentially harm their business.
Publishers that unknowingly display fraudulent ads can damage their reputation among advertisers. This can lead to lower trust and lower revenue in the future.
If advertisers identify fraudulent activity, they can request chargebacks from publishers. This can result in lost revenue and potential financial harm to the publisher.
Fraudulent ads can be low-quality, containing inappropriate or offensive content. This can lead to a negative user experience and potential backlash against the publisher.
“Ad Fraud and Invalid Traffic can cause Publishers to unknowingly display fraudulent ads. This can lead to lower-quality inventory and diminished advertiser trust. Publishers may also experience chargebacks from advertisers, resulting in lost revenue.”
DeepsCo-Founder & CEO
ClearTrust
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