What is Lead Fraud?

Lead fraud is the practice of generating false or low-quality leads, often through the use of fake forms or lead farms. This can lead to wasted resources for sales teams, inaccurate lead data, and poor customer experience. Challenges in the industry include verifying lead data in real-time, preventing lead duplication and invalid leads, and ensuring that lead data is accurate, complete, and compliant with data privacy regulations.


It Affects..

Ecommerce Platforms


Lead Generation Platforms


Digital Marketing Agencies

And many more..

Challenges faced due to Lead Fraud

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Call Center Problem

If fraudulent leads are being generated at a high rate, it can negatively impact call center operations, as agents may spend more time on calls with fake or low-quality leads instead of focusing on legitimate leads. This can lead to decreased efficiency and reduced customer satisfaction.

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Reputation Damage

Fraudulent leads can harm a business's reputation by making them appear unreliable or dishonest. This damage can be long-lasting and difficult to recover from, as customers may lose trust in the business and go to competitors instead.

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CRM Difficulties

Lead fraud poses challenges in CRM and call issues, with fraudulent leads containing inaccurate or false information and being of low quality. This leads to wasted sales team time, difficulty tracking leads, increased costs for companies, and negatively impacts call center operations.

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Wasted resources

Businesses may spend valuable time and resources on lead verification, only to find out that the leads were fraudulent. This wastes time and resources that could have been better spent on more productive tasks, such as building relationships with real customers

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Rising Competition

Fraudulent leads artificially inflate a business's market competition, making it difficult for them to compete with legitimate businesses in their industry. This can make it harder for businesses to attract and retain customers, and can ultimately lead to a loss of revenue.

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Inaccurate data

Fraudulent leads can skew data analytics, making it difficult for businesses to make accurate and informed decisions based on their data. For example, if a business is relying on lead data to make decisions about their marketing strategy, they may end up making decisions based on data that is not representative of their actual customer base.

How can we help

ClearTrust's SafeAPI and SafePixel integrations offer a powerful way to combat lead fraud, allowing sales teams to easily verify lead data in real-time and prevent duplication and invalid leads.

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Traffic Filters

130 traffic filters with power to control each individually

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99% Accuracy in filter bots and invalid traffic

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Get a firm grip on type of traffic you want to accept and allow

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Access Real-Time reports in the format you need

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