Struggling with
CTV Fraud?

Ad injection fraud is a type of fraud where fraudsters inject unauthorized ads into Connected TV devices. These fraudulent ads can be displayed in inappropriate contexts, such as on websites or apps that are not intended for advertising. Ad injection can harm the brand reputation of advertisers and publishers and can negatively impact ad campaign performance.

Bot fraud is a type of fraud where fraudsters create automated bots that mimic human behavior, generating fake ad views and clicks. These bots can be used to generate fraudulent traffic, making it difficult for advertisers to accurately measure their ad campaign's performance. Bots can also be used to scrape ad content and data, which can be used for other fraudulent activities.

Click fraud occurs when fraudsters repeatedly click on ads to generate revenue for themselves or to deplete the advertiser's budget. This can lead to inaccurate reporting and can negatively impact an advertiser's return on investment (ROI). Click fraud can be difficult to detect, as fraudsters can use different devices, IPs, or locations to make it appear as though the clicks are coming from different sources.

Viewability fraud involves fraudsters manipulating ad viewability metrics to make it appear as though an ad has been viewed when it has not. This can be done by using bots or other methods to manipulate the ad viewability measurement tools. Viewability fraud can lead to inaccurate reporting and can negatively impact an advertiser's ROI.

Attribution fraud occurs when fraudsters manipulate data to take credit for ad views or clicks that were actually generated by legitimate sources. This can make it difficult for advertisers to accurately attribute their ad campaign's performance to the right sources. Attribution fraud can involve the use of bots or other fraudulent activities to manipulate data.

Device spoofing fraud occurs when fraudsters create fake device IDs to make it appear as though their fraudulent ad views and clicks are coming from legitimate Connected TV devices. Fraudsters can use software or other techniques to spoof device IDs and generate fraudulent activity. This type of fraud can make it difficult for advertisers to accurately measure their ad campaign's performance and can lead to inaccurate reporting.