Ad Networks are intermediaries that connect advertisers with publishers to display ads on their websites or apps. Without ad network solutions to pull demand, publishers would have to negotiate deals with each individual advertiser.
If an ad network unknowingly buys fraudulent inventory or sells fraudulent clicks, it can lead to a loss of trust from advertisers. This can impact revenue and potential harm to the business.
If an ad network is involved in fraudulent activity, it can damage their reputation among advertisers and other stakeholders. This can impact future revenue and harm the business.
If fraudulent activity is discovered and attributed to an ad network, it can lead to legal action against the company. This can result in fines, legal fees, and potential harm to the business.
Fraudulent activity can impact the revenue generated by ad networks, as advertisers may reduce or cease their spend due to the issue.
“Ad Fraud and Invalid Traffic can cause Ad Networks to unknowingly buy fraudulent inventory or sell fraudulent clicks. This can lead to a loss of trust from advertisers and lower revenue for the network.”
DeepsCo-Founder & CEO
ClearTrust
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