A performance marketing platform helps you track and analyze the success of your marketing campaigns. It keeps an eye on important data points like leads, clicks, conversions, and bounce rates.
Using performance marketing software, you can easily see how well your campaigns are doing, understand your cost per acquisition, know which strategies are working, and optimize your marketing efforts for better results.
Ad fraud and invalid traffic can result in affiliates being paid for fraudulent leads or sales. This can result in lost revenue for the platform and damage to their reputation.
Fraudulent leads and sales can impact the conversion rate of campaigns, resulting in lower revenue for the platform.
Advertisers may lose trust in a performance marketing platform if they identify fraudulent activity. This can lead to lower revenue and potential harm to the platform's business.
If fraudulent ads are displayed on the platform, it can damage the reputation of the brand. This can lead to a loss of trust and potential harm to the business.
“Ad Fraud and Invalid Traffic can lead to low conversion rates for Performance Marketing Platforms. Fraudulent leads or sales can negatively impact revenue and reputation. It can also lead to a decrease in advertiser trust and damage to the network.”Deeps
Co-Founder & CEO
130 traffic filters with power to control each individually
99% Accuracy in filter bots and invalid traffic
Get a firm grip on type of traffic you want to accept and allow
Access Real-Time reports in the format you need
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