Programmatic platforms that use automated technology to buy and sell ad inventory on behalf of advertisers and publishers. These platforms are designed to automate the process of media buying or media selling.
Fraudulent ads can be of low quality, containing inappropriate or offensive content. This can lead to a negative user experience and potential backlash against the programmatic platform.
Fraudulent activity can damage the reputation of programmatic platforms among advertisers and other stakeholders. This can impact future revenue and harm the business.
Ad fraud and invalid traffic can result in fraudulent clicks, impressions, or engagements. Advertisers end up paying for ad space and user actions that do not lead to conversions, thus resulting in wasted ad spend.
Ad fraud and invalid traffic can impact the quality of ad inventory, leading to lower rates charged to advertisers. This can impact the revenue generated by programmatic platforms and potentially harm their business.
“Ad Fraud and Invalid Traffic can cause Programmatic Platforms to purchase fraudulent inventory. This can result in wasted ad spend and damage to brand reputation. It can also result in lower campaign performance and revenue for the platform.”Deeps
Co-Founder & CEO
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