Problems faced due to Fraud Traffic

Loss of Advertiser Trust

If an MMP fails to detect and prevent fraudulent activity, it can result in a loss of trust from advertisers. This can impact revenue and potential harm to the business.

Reduced ROI

Fraudulent activity can impact the ROI of campaigns, resulting in lower revenue and potential damage to the business.

Reconciliation Issues

If advertisers are able identify fraudulent activity and request chargebacks, MMPs may need to reconcile and refund the associated payments. This can result in lost revenue and additional administrative work.

Risk of Legal Action

If fraudulent activity is discovered and attributed to an MMP, it can lead to legal action against the company. This can result in fines, legal fees, and potential harm to the business.

CEO ClearTrust

“Ad Fraud and Invalid Traffic can lead to incorrect data being reported by MMPs. Fraudulent app installs or ad clicks can result in unreliable attribution and skewed campaign performance. This can damage the trust of advertisers and lead to lower revenue for the MMP.”


Co-Founder & CEO

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ClearTrust Representative