These are businesses or individuals that pay for their products or services to be advertised on various digital channels to reach their target audience. They use digital advertising to increase brand awareness, generate leads, and drive sales.
Ad fraud and invalid traffic can result in fraudulent clicks, impressions, or engagements. Advertisers end up paying for ad space and user actions that do not lead to conversions, thus resulting in wasted ad spend.
Advertisers invest in digital advertising to drive sales and revenue. If their campaigns are impacted by ad fraud and invalid traffic, they will not see the desired ROI. This can lead to lower profits and potential damage to their business.
Fraudulent ads can be displayed on fake or low-quality websites, damaging the reputation of the advertiser. This can result in lower customer trust and potential loss in hampering the brand image of the business.
Advertisers invest time in creating and executing digital ad campaigns. If their campaigns are impacted by ad fraud and invalid traffic, they will need to spend additional time and resources to identify and mitigate the issue.
“Ad Fraud and Invalid Traffic can result in inflated costs and lower ROI for advertisers. Fraudulent clicks or impressions can lead to the loss of ad spend and damage to brand reputation. Ads may be displayed on fake or low-quality websites, leading to low-quality leads or sales.”Deeps
Co-Founder & CEO
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