Protect you Ad Spends with ClearTrust!
We received your message and will contact you back soon.
Error sending please try again
ClearTrust's Solution has been a Game-changer for us!
We can now confidently run gaming advertising campaigns, knowing that our ad spend is protected, and we're reaching real gamers.
Ashu , 10/05/2022
Gaming advertising fraud refers to any fraudulent activity that occurs within the gaming ecosystem. It involves deceptive practices such as fake ad views, click fraud, and invalid traffic generated by bots and illegitimate sources.
Fraudsters exploit gaming platforms to manipulate ad performance metrics, leading to advertisers paying for fraudulent impressions or clicks that were never seen by genuine gamers.
Fraudsters generate fake ad views, making it appear as if ads are being seen by real gamers. This leads to advertisers paying for impressions that were never actually viewed by genuine users. Fake ad views distort campaign performance metrics and waste advertising budgets.
Click fraud involves fraudsters repeatedly clicking on gaming ads with the intention of depleting the advertiser's budget or artificially boosting click-through rates. This fraudulent activity can mislead advertisers into believing their ads are performing well when, in reality, the clicks are not coming from interested users.
Invalid traffic includes non-human interactions (bots) or traffic that does not comply with industry standards. Fraudsters use bots to generate ad views and clicks, giving the illusion of engagement by real gamers. Advertisers end up paying for engagements with illegitimate sources, resulting in a lack of genuine user interaction.
Fraudsters inject unauthorized ads into gaming platforms, leading to ads being displayed in inappropriate contexts. This harms the brand reputation of advertisers and disrupts the gaming experience for genuine players, negatively impacting ad campaign performance.
Attribution fraud occurs when fraudsters manipulate data to take credit for legitimate ad views or clicks that were actually generated by real gamers. This deceptive practice makes it difficult for advertisers to accurately measure their campaign's performance and allocate resources effectively.
Fraudsters gain unauthorized access to players' gaming accounts, either through phishing or hacking, and engage in malicious activities. Account takeover fraud can lead to fraudulent in-game purchases or unauthorized actions within the game, affecting both players and game developers.
ClearTrust's Fastlink offers a comprehensive solution to tackle gaming fraud, helping prevent the wastage of ad spend and ensuring accurate analytics. With Fastlinks, you can easily protect your gaming advertising campaigns and make informed decisions for future strategies.
130 traffic filters with power to control each individually
99% Accuracy in filter bots and invalid traffic
Get a firm grip on type of traffic you want to accept and allow
Access Real-Time reports in the format you need
Evaluate the system without any obligation for 7 days
From JS Tag to API integrations we have it all