Affiliate Networks are networks that work on a pay-per-performance model, where the advertiser pays a commission to affiliates for driving conversions. They operate as an intermediary between publishers/affiliates and the advertisers.
If an affiliate network unknowingly pays affiliates for fraudulent leads or sales, it can lead to a loss of trust from advertisers. This can impact revenue and potential harm to the business.
Ad fraud and invalid traffic can result in affiliates being paid for fraudulent leads or sales. This can result in lost revenue for the affiliate network and damage to their reputation.
If advertisers can identify fraudulent activity, they can request chargebacks from affiliate networks. This can result in lost revenue and potential financial harm to the network.
Advertisers may lose trust in an affiliate network if they identify fraudulent activity. This can lead to lower revenue and potential harm to the network's business.
“Ad Fraud and Invalid Traffic can result in affiliates being paid for fraudulent leads or sales. This can lead to lost revenue and damage to brand reputation.”Deeps
Co-Founder & CEO
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