Threat Count by Campaign Type
Summarizes threat counts by campaign type to help marketers identify campaign strategies most vulnerable to fraud.
Goals
Campaign Type Optimization
Fraud Prevention
Parameters
DEVICE_APPLE_IDA
Teams
Campaign Type Optimization Teams
Fraud Prevention Teams
Marketers
How to use
Use this report to identify campaign types that are most vulnerable to fraud and adjust strategies accordingly.
Prescription for Low TQI
Campaign types with consistently low TQI scores should be re-evaluated to reduce fraud risks and improve campaign effectiveness.