Detect and Block Fraudulent leads with Cleartrust

Cleartrust’s fraud solution prevents fake and invalid leads to enter into CRM, saving you from massive TCPA fines and wasted ad budget.

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For Lead Buyers

Stop wasting budget on fake leads with Cleartrust's real-time traffic quality scoring that filters fraud upfront.

For Lead Aggregators

Deliver high-quality leads consistently, validated through Cleartrust's 150+ fraud detection filters

For Lead Sellers

Maximize revenue by selling premium, validated leads that buyers trust and are willing to pay more for

Scale lead gen with confidence

1B+

Sessions scanned every day for 100+ brands

99.9%

Bad sessions captured with less than .01% false positives

100+

Brands are protected 24x7 by Cleartrust

The High Cost of Lead Generation Fraud

Fraud in lead generation silently erodes your marketing budget, wastes valuable time, and exposes your business to legal and reputational risks—all while genuine prospects slip through the cracks, leaving untapped revenue on the table.

Fake leads waste your time

On average, sales teams spend 30% of their time chasing invalid leads, reducing their ability to focus on genuine prospects. This misallocation directly impacts productivity, with potential high-value customers slipping away.

Your compliance is always at risk

Violations like TCPA fines can range from $500 to $1,500 per incident, with some class-action lawsuits costing millions. Fake leads often bypass consent regulations, exposing your business to legal penalties and eroding trust with regulators and consumers alike.

Damaged Brand and Reputation

Contacting fake leads or unconsented prospects can tarnish brand reputation within days. 84% of consumers say trust is a deciding factor in their purchasing decisions—don’t let fraudulent leads undermine that trust.

Opportunity cost at stake

While fraud eats into your resources, high-quality leads can grow cold in as little as 24 hours. This delay often results in lost revenue, with competitors seizing opportunities your team couldn’t pursue.

#1 PLATFORM FOR LEAD GEN FRAUD

Keep your leads clean and valuable

protect your PIPELINE

ClearTrust’s advanced technology ensures only genuine, high-quality leads enter your sales funnel, protecting your budget and reputation at every step.

Cleartrust’s safety filters

We grouped our rich database of unsafe sites and turned them into plug-and-play filters for brands. These lists are updated every day with new sources added to the list on a continuous basis.

Create custom lists

Cleartrust enables protection against a custom list of sources that brands and agencies have built in-house in the easiest way - Just upload your lists and stay protected.

Define Custom Logic

ClearTrust empowers you to create dynamic lead validation rules tailored to your campaigns. From filtering traffic by source, device, or geography, to weeding out fraudulent submissions, our customizable logic ensures precision in blocking bad leads.

AI-Powered Fraud Detection

Our AI analyzes over 150+ session parameters in real time, flagging suspicious lead activity such as bot submissions, click farms, or recycled data. With ClearTrust, you gain unmatched accuracy in identifying fraudulent leads.

We ensure fraud-free lead gen campaigns for buyers, sellers & aggregators

35% reduction in LeadFraud & saved $250K

“Within six months of swithcing to Cleartrust, it has helped us regain advertiser trust and reallocate budget to high quality traffic sources.”

Director of Mark Ops

An Insurance Lead Gen Company

Removed fraudulent affiliate sources & saved $200K

“Cleartrust is a must have tool, it helped us improve campaign ROI by 30%. The best part was affiliate-level analytics.

Director of Campaign Ops

A Performance Marketing Agency

FAQs

What is lead generation fraud, and why does it matter?

Lead generation fraud involves fake or invalid leads created by bots, click farms, or fraudulent actors. These fraudulent leads inflate your marketing costs, reduce ROI, and waste valuable resources while putting your business at risk of non-compliance with regulations like GDPR and TCPA.

How does ClearTrust detect and block fraudulent leads?

ClearTrust uses its proprietary TQI Score™ (Traffic Quality Index) to evaluate every lead. By analyzing 150+ real-time parameters such as IP behavior, session context, and consent validation, ClearTrust identifies and blocks bots, recycled leads, and other fraud tactics before they enter your sales funnel.

What impact does lead fraud have on my business?

Fraudulent leads waste up to 25% of marketing budgets and can expose your business to privacy violations and brand reputation damage. They also reduce team productivity, with sales teams chasing fake leads instead of real prospects, and delay critical opportunities to engage genuine customers.

How does ClearTrust ensure compliance with regulations?

ClearTrust filters leads based on legal standards, ensuring every lead meets data privacy laws like GDPR, CCPA, and TCPA. By validating consent and tracking traffic sources, ClearTrust helps you avoid fines and maintains a clean compliance record.

Can ClearTrust integrate with my existing systems?

Absolutely. ClearTrust offers seamless integration through JavaScript tags, APIs, and pre-configured filters. Whether you're running a CRM, lead aggregation platform, or in-house campaign, our tools adapt to your workflows for easy deployment.

What reports does ClearTrust provide to improve lead quality?

ClearTrust delivers actionable insights through custom reports. These include fraud trends by geography, campaign performance metrics, and traffic source analysis. These insights help optimize targeting, prioritize high-value traffic, and refine your overall lead generation strategy.

Stop wasting time and money on fraudulent leads.

Discover how ClearTrust helps businesses achieve better lead quality and higher ROI by eliminating fraud before it hits your funnel.

Calculate your Lead Fraud →