Litmus test for traffic quality
TQI Score™ is the definitive score that communicates traffic quality across channels and ad formats.
150+ Filters. One Score.
IP
16 Filters
High Risk
DOMAIN
9 Filters
High Risk
UA
4 Filters
High Risk
PATTERN
10 Filters
High Risk
VIEWABILITY
15 Filters
High Risk
Anonymous
1 Filter
High Risk
NOTORIOUS
5 Filters
Medium Risk
BRAND SAFETY
12 Filters
Medium Risk
SPAM
6 Filters
Low Risk
PROXY
3 Filters
Low Risk
Re-imagine paid traffic analytics with a powerful new concept.
X-axis: TQI Score™
Y-axis: Traffic
X-axis: TQI Score™
Y-axis: Unique Creative IDs
Explore paid traffic with TQI Score™
TQI Score™ unlocks a definitive measure of traffic quality
Any manipulation detected via the algorithm adds to the TQI Score™ - Making a higher score an indicator of higher threat level. In short - A good quality leads to a smaller score, while poor quality of traffic will lead to higher scores.
With less than .01% false positives, you can be confident about taking decisions with TQI Score™. Our scoring methodology only blocks the sessions that can harm you, and everything else is passed through.
TQI Score™ is calculated within a jiffy and without any intervention to the actual user experience. This remains true regardless of the implementation method - API, Javascript tag or others.
Risk is subjective and often needs to be calculated for your specific context. Our enterprise customers get the ability to customise the scoring methodology to include or exclude specific filters.
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