Litmus test for traffic quality

TQI Score™ is the definitive score that communicates traffic quality across channels and ad formats.

Move the slider to explore the 0 to 10 TQI Score™ Scale

150+ Filters. One Score.

The Cleartrust team sees more than a million sessions every day to uncover patterns of threat and fraud. We add new filters and improve the existing ones continuously to stay ahead of the curve in detecting fraud.

Request for a list of all filters

16 Filters

High Risk

9 Filters

High Risk

4 Filters

High Risk

10 Filters

High Risk

15 Filters

High Risk

1 Filter

High Risk

5 Filters

Medium Risk

12 Filters

Medium Risk

6 Filters

Low Risk

3 Filters

Low Risk

Re-imagine paid traffic analytics with a powerful new concept.

Cleartrust reports roll up TQI Score™ by campaign parameters and dimensions to uncover patterns of fraud and threat. For marketers, this is an immediate and definitive opportunity to improve RoAS.

Easily identify sources of low-quality traffic and setup blocklists

Publisher Scatterplot
X-axis: TQI Score™
Y-axis: Traffic

Uncover low-quality engagement on ad creatives

Risk exposure by Creative ID
X-axis: TQI Score™
Y-axis: Unique Creative IDs

Explore paid traffic with TQI Score™

Cleartrust reports roll up TQI Score™ by campaign parameters and dimensions to uncover patterns of fraud and threat. For marketers, this is an immediate and definitive opportunity to improve RoAS.

Download Whitepaper

TQI Score™ unlocks a definitive measure of traffic quality

TQI Score™ is a holistic and accurate indicator of the quality of traffic you receive. Each session is passed through 150+ filters to validate the authenticity of a session, and detect any fraudulent manipulation.

TQI Scale measures risk - Lower is better

Any manipulation detected via the algorithm adds to the TQI Score™ - Making a higher score an indicator of higher threat level. In short - A good quality leads to a smaller score, while poor quality of traffic will lead to higher scores.

Industry-best accuracy at 99.99%

With less than .01% false positives, you can be confident about taking decisions with TQI Score™. Our scoring methodology only blocks the sessions that can harm you, and everything else is passed through.

Non-invasive experience for user

TQI Score™ is calculated within a jiffy and without any intervention to the actual user experience. This remains true regardless of the implementation method - API, Javascript tag or others.

Configurable for custom requirements

Risk is subjective and often needs to be calculated for your specific context. Our enterprise customers get the ability to customise the scoring methodology to include or exclude specific filters.

Cleartrust Blog

Explore informative blogs on ad fraud, the digital advertising ecosystem, and the challenges faced by advertisers and publishers across website, mobile, and CTV.

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