Conversion Rate by Device Type
This report shows how conversion rates vary by device type, helping to identify which devices are driving the most conversions.
Goals
Conversion Rate
Campaign ROI
Parameters
BrandID
brandName
Teams
Device Targeting Teams
ROI Optimization Teams
Marketing Ops
How to use
Use this report to optimize targeting by device type, focusing on devices with higher conversion rates and reducing spend on underperforming devices.
Prescription for Low TQI
Adjust targeting to avoid device types with low TQI scores, focusing on high-converting devices with healthier traffic.