Ad Referrer Threat Rollup
Summarizes the threats originating from different ad referrers to identify referrers that consistently deliver poor-quality traffic.
Goals
Conversion Rate
Attribution
Parameters
Campaign ID
Teams
Referrer Management Teams
Attribution Analysts
Marketing Ops
How to use
Ad referrers with consistently high threats should be pruned or eliminated to improve overall traffic quality.
Prescription for Low TQI
Remove or closely monitor ad referrers that generate low TQI scores to improve traffic quality.
Made in Love ❤️ from Bharat
