Arun Rajendran x Kabir Rai: Corporate travel and B2B marketing
What's this about?
What you'll learn:
The Evolution of Corporate Travel Management
Corporate travel is no longer just about booking flights and hotels. The industry is shifting towards end-to-end travel and expense management, ensuring a seamless experience for both travelers and finance teams.
AI is Transforming Cost Efficiency
By leveraging AI-driven insights, companies can track price fluctuations, automate rebookings, and reduce travel costs without compromising on convenience.
The Shift from B2C to B2B Marketing
Marketing strategies must adapt when transitioning from B2C to B2B. Understanding the different customer personas—from CFOs focused on cost savings to employees needing a smooth booking process—is crucial for success.
Fraud Prevention is More Critical Than Ever
Just like ad fraud impacts marketing budgets, fraudulent or unnecessary travel expenses can drain corporate funds. Real-time analytics and automated monitoring are key to preventing financial waste.
Top Takeaways
- AI-Powered Fraud Prevention: Just like corporate travel platforms optimize costs, ClearTrust detects and blocks ad fraud in real time.
- Automated IVT Detection: Instantly identify and eliminate invalid traffic, ensuring seamless ad performance tracking.
- Deep Analytics & Insights: Consolidate fraud detection, reporting, and optimization into a single intelligent platform.
- Full Transparency & Control: Gain end-to-end visibility into ad spend, protecting campaigns from wasteful traffic.
About Speaker
Dhimant Bhundia x Deepankar Biswas: Privacy, AI, and Regulated Verticals
