EP 02
January 7, 2025
Gupshup episode 2
Summary
The podcast explores the journey of a seasoned professional in ad-tech, currently leading product development at IQM, a demand-side platform (DSP) specializing in regulated verticals like politics, healthcare, and cannabis. The conversation delves into the complexities of navigating sensitive data, compliance, and restricted inventory while emphasizing privacy-first advertising and contextual targeting. The speaker highlights future trends, including the role of cookies, identity resolution, and advanced fraud detection in shaping ad-tech for regulated industries.
Major Learning
By incorporating AI for predictive analytics in IVT (Invalid Traffic) detection and fraud mitigation, ClearTrust can provide real-time insights and savings for digital advertising campaigns.
Key Takeaways
1. Regulated Vertical Expertise: IQM tailors DSP solutions for sectors with strict compliance needs, including politics, healthcare, and cannabis.
2. Focus on Privacy: Adherence to GDPR, CCPA, and upcoming privacy regulations ensures robust legal compliance.
3. Advanced Targeting: Tools like identity graphs and contextual targeting help maintain precision in privacy-first environments.
4.Handling Sensitive Data: Strategies include data encryption, de-identification, and secure transfers to safeguard personal information.
5. Industry Challenges: Addressing restricted inventory, maintaining brand safety, and combating fraud are critical for success.
About Speaker
Dhimant Bhundia
Head of Product at IQM
Recently aired
In conversation with
Raja TN.
Made in Love ❤️ from Bharat
