Dhimant Bhundia x Deepankar Biswas: Privacy, AI, and Regulated Verticals
What's this about?
What you'll learn:
Harnessing AI for Fraud Prevention: Discover how predictive analytics powered by AI is revolutionizing invalid traffic (IVT) detection and fraud mitigation in real-time, driving cost efficiency and campaign success.
Privacy as the Foundation of Ad-Tech: Explore how GDPR, CCPA, and other privacy frameworks shape IQM’s privacy-first solutions, ensuring legal compliance and ethical advertising.
Future Trends Shaping Regulated Verticals: From the phasing out of cookies to advancements in identity resolution, stay ahead with insights into the next generation of ad-tech.
Challenges in Regulated Spaces: Learn how to navigate brand safety, manage restricted inventory, and optimize contextual targeting for better performance in regulated industries.
Top Takeaways
- Expertise in Regulated Verticals
IQM's DSP is meticulously designed to cater to highly regulated industries, enabling advertisers to maintain strict compliance while achieving measurable results in sectors like politics, healthcare, and cannabis.
- Advanced Targeting Techniques
Through cutting-edge tools such as identity graphs and contextual targeting, advertisers can deliver precision campaigns that respect user privacy.
- Secure Handling of Sensitive Data
Delve into strategies like encryption, de-identification, and secure data transfers, ensuring robust protection of personal information across ad-tech operations.
- Overcoming Industry Challenges
From combating fraud with machine learning to addressing restricted inventory, learn how to navigate the unique hurdles of regulated advertising spaces.
- The Road Ahead
Gain an insider perspective on the role of cookies, fraud detection, and identity resolution in the evolving landscape of ad-tech.
About Speaker
