Cleartrust

What's this about?

This discussion sheds light on the significant challenge of invalid traffic (IVT) in digital advertising, which accounts for 30% of global ad spend losses, amounting to $65 billion annually. The conversation explores the evolution of fraud detection methods, including observing patterns and filtering traffic at source. The guest emphasizes the need for proactive measures to combat this growing menace and ensure advertisers get genuine engagement and value for their investments.

What you'll learn:

The Scale of IVT Losses: Understand how invalid traffic poses a $65 billion problem for the global ad industry.

Modern Fraud Detection: Learn how advanced observation techniques and early filtering combat fraudulent traffic

Proactive Mitigation: Discover how ClearTrust’s solutions reduce invalid impressions and clicks, reinforcing advertiser trust.

Collaboration in Ad-Tech: Explore the importance of industry-wide cooperation to effectively address the growing challenge of ad fraud.

Top Takeaways

‍The Financial Impact of IVT
‍Invalid traffic contributes to staggering revenue losses, stressing the urgency of innovative fraud detection methods.
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Early Detection and Prevention
‍Identifying unusual traffic patterns and using advanced filtering tools stops fraud before it affects campaigns.
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ClearTrust’s Commitment
‍By prioritizing contextual targeting and fraud mitigation, ClearTrust fosters authentic engagement and trust between advertisers and audiences.
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A Unified Industry Approach
‍Collaboration between advertisers, publishers, and tech platforms is essential to address ad fraud comprehensively.