EP 01
December 30, 2024
Gupshup episode 1
Summary
This discussion sheds light on the significant challenge of invalid traffic (IVT) in digital advertising, which accounts for 30% of global ad spend losses, amounting to $65 billion annually. The conversation explores the evolution of fraud detection methods, including observing patterns and filtering traffic at source. The guest emphasizes the need for proactive measures to combat this growing menace and ensure advertisers get genuine engagement and value for their investments.
Major Learning
By focusing on contextual targeting and reducing invalid clicks or impressions, ClearTrust reinforces trust between advertisers and consumers.
Key Takeaways
1. Scale of IVT Problem: Invalid traffic leads to massive financial losses, highlighting the urgent need for effective fraud detection.
2. Observation and Action: Early detection through traffic monitoring and identifying fishy patterns is critical to combating fraud.
3. Financial Impact: The IVT issue represents a $65 billion annual loss, making it a priority for ad-tech innovation.
4. Proactive Solutions: Implementing robust filters at traffic sources reduces fraud before it impacts campaigns.
5. Industry-Wide Effort: Collaboration between stakeholders is essential to address ad fraud comprehensively.
About Speaker
Raja TN.
Co-founder, CTO, Cleartrust
Recently aired
In conversation with
Dhimant Bhundia
Made in Love ❤️ from Bharat
