Limelight Achieves 50% IVT Reduction and Restores Advertiser Confidence

1. What problem was Limelight facing?

Limelight, as a white-labeled ad exchange, struggled with:

• High levels of invalid traffic (IVT), impacting advertiser trust and campaign ROI.
• Complaints from clients about poor traffic quality.
• A need to enhance their platform’s reputation and prove its value in the competitive ad tech market.

2. Who implemented the solution?

The integration of ClearTrust into Limelight's operations was led by the CEO and the AdOps team.

3. Why did Limelight choose ClearTrust?

Limelight selected ClearTrust for its:

• Real-Time IVT Detection: To ensure only clean, high-quality traffic was served.
• Customizable Filters: Tailored to Limelight’s unique inventory and video-focused needs.
• Actionable Analytics: Transparent and detailed reporting that provided insights into traffic quality.
• Easy Integration: API-based setup allowed seamless deployment on their platform.

4. What features did ClearTrust provide?

• Custom Filters: To block fraudulent traffic effectively at scale.
• Real-Time Fraud Detection: Enabled immediate identification and removal of invalid traffic.
• Advanced Analytics: Delivered actionable reports that enhanced transparency for Limelight and their clients.

5. What outcomes did Limelight achieve?

• 50% Reduction in Invalid Traffic: Improved traffic quality and reduced IVT complaints from clients.
• Enhanced Platform Reputation: Positioned Limelight as a trusted white-labeled exchange offering clean traffic.
• Improved Trust: Strengthened long-term relationships with advertising partners.
• Campaign ROI: Advertisers reported better campaign performance due to improved traffic integrity.

6. What long-term benefits did ClearTrust provide?

• Scalable Fraud Prevention: Evolved with emerging IVT threats, ensuring sustained quality.
• Client Satisfaction: No IVT-related complaints from Limelight’s clients post-integration.
• Competitive Offering: ClearTrust’s fraud detection became a valuable differentiator, offered free to Limelight’s clients.

7. What made ClearTrust stand out from other tools?

• Robust Detection: ClearTrust provided accurate and reliable fraud detection.
• Flexible Filters: Tailored fraud detection settings aligned with Limelight’s ad inventory.
• Pricing Justification: Despite being a premium solution, its value-add as a differentiator made the investment worthwhile.

8. How did ClearTrust support Limelight during integration?

• API-Based Setup: Ensured easy and seamless integration with Limelight’s platform.
• Proactive Collaboration: ClearTrust’s team built additional filters for video inventory, ensuring comprehensive fraud protection.

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