How Haxmedia Reduced IVT by 70% and Boosted Advertiser Trust

Haxmedia, a leading DSP, faced challenges with invalid traffic, impacting campaign performance and advertiser satisfaction. Discover how ClearTrust’s real-time fraud detection and custom filters helped them cut IVT by 70%, enhance traffic quality, and build long-term advertiser confidence.

Before Cleartrust

High IVT rates impacted campaign ROI and advertiser trust.
Dissatisfied advertisers due to wasted ad spend.
Inefficient traffic quality monitoring processes.

After Cleartrust

IVT reduced by 70% through real-time fraud detection.
Enhanced advertiser confidence with clean impressions.
Tailored filters and real-time fraud mitigation ensured high-quality traffic.

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1. What problem was Haxmedia facing?

Haxmedia, a leading DSP, encountered:

High rates of invalid traffic (IVT), leading to wasted ad spend.
Advertiser dissatisfaction due to poor campaign performance.
Inefficient traffic monitoring and lack of transparency in existing tools.

2. What triggered the need for ClearTrust?

Advertiser Demands: Increasing pressure to deliver cleaner impressions and better ROI.
Internal Challenges: Difficulty identifying and mitigating fraudulent traffic effectively.
Existing Tools’ Shortcomings: Tools like Pixalate lacked custom filters, granular reporting, and responsive customer support.

3. Why did Haxmedia choose ClearTrust?

Haxmedia selected ClearTrust because of:

Accuracy: Proven fraud detection that outperformed Pixalate.
Customization: Flexible filters tailored to publisher-level needs.
Transparent Reporting: Detailed analytics providing actionable insights.
Customer Support: Quick and proactive responses compared to slower competitors.
Pricing: Competitive pricing with unmatched value in the market.

4. What solution did ClearTrust provide?

Custom Filters: Tailored IVT detection filters optimized for Haxmedia’s specific needs.
Real-Time Detection: Proactive monitoring to block fraudulent impressions immediately.
Master IP Blocklists: Enhanced fraud detection across multiple publishers.
Transparent Analytics: Actionable reporting that improved internal decision-making and advertiser trust.

5. How did ClearTrust integrate with Haxmedia?

Seamless Integration: Pre-integration with Smarthub allowed setup within an hour.
Optimized Filters: Tailored to match demand-side expectations.
Proactive Collaboration: ClearTrust’s team maintained continuous communication to address technical queries.

6. What results did Haxmedia achieve with ClearTrust?

70% Reduction in IVT: Significantly improved traffic quality and minimized invalid impressions.
Improved Advertiser Trust: Cleaner impressions restored confidence and boosted relationships.
Higher Monetization: Increased campaign ROI and revenue for both Haxmedia and its advertisers.

7. What long-term benefits did ClearTrust provide?

Scalable Fraud Prevention: Advanced filter setup with publisher-level profiles.
Improved Advertiser Relations: Strengthened trust with existing clients, ensuring long-term retention.
Sustained Results: ClearTrust’s reliable support and continuous updates have kept Haxmedia ahead in the DSP market for over a year.

Implemented by

CEO & AdOps Team

Used for

Reducing Invalid Traffic (IVT)

Regaining Advertiser Trust

Features used

ClearTrust’s Real-Time IVT Detection

ClearTrust’s Custom Filters

Transparent Analytics Reports

Outcome achieved

70% Reduction in IVT

Improved Advertiser Satisfaction

Boosted Campaign ROI

ClearTrust transformed our campaign performance with real-time fraud detection and tailored filters. We’ve reduced IVT, regained advertiser trust, and improved ROI. They’re a reliable partner in our growth.

Founder & CEO, Haxmedia Partners