How Haxmedia Reduced IVT by 70% and Boosted Advertiser Trust

1. What problem was Haxmedia facing?

Haxmedia, a leading DSP, encountered:

• High rates of invalid traffic (IVT), leading to wasted ad spend.
• Advertiser dissatisfaction due to poor campaign performance.
• Inefficient traffic monitoring and lack of transparency in existing tools.

2. What triggered the need for ClearTrust?

• Advertiser Demands: Increasing pressure to deliver cleaner impressions and better ROI.
• Internal Challenges: Difficulty identifying and mitigating fraudulent traffic effectively.
• Existing Tools’ Shortcomings: Tools like Pixalate lacked custom filters, granular reporting, and responsive customer support.

3. Why did Haxmedia choose ClearTrust?

Haxmedia selected ClearTrust because of:

• Accuracy: Proven fraud detection that outperformed Pixalate.
• Customization: Flexible filters tailored to publisher-level needs.
• Transparent Reporting: Detailed analytics providing actionable insights.
• Customer Support: Quick and proactive responses compared to slower competitors.
• Pricing: Competitive pricing with unmatched value in the market.

4. What solution did ClearTrust provide?

• Custom Filters: Tailored IVT detection filters optimized for Haxmedia’s specific needs.
• Real-Time Detection: Proactive monitoring to block fraudulent impressions immediately.
• Master IP Blocklists: Enhanced fraud detection across multiple publishers.
• Transparent Analytics: Actionable reporting that improved internal decision-making and advertiser trust.

5. How did ClearTrust integrate with Haxmedia?

• Seamless Integration: Pre-integration with Smarthub allowed setup within an hour.
• Optimized Filters: Tailored to match demand-side expectations.
• Proactive Collaboration: ClearTrust’s team maintained continuous communication to address technical queries.

6. What results did Haxmedia achieve with ClearTrust?

• 70% Reduction in IVT: Significantly improved traffic quality and minimized invalid impressions.
• Improved Advertiser Trust: Cleaner impressions restored confidence and boosted relationships.
• Higher Monetization: Increased campaign ROI and revenue for both Haxmedia and its advertisers.

7. What long-term benefits did ClearTrust provide?

• Scalable Fraud Prevention: Advanced filter setup with publisher-level profiles.
• Improved Advertiser Relations: Strengthened trust with existing clients, ensuring long-term retention.
• Sustained Results: ClearTrust’s reliable support and continuous updates have kept Haxmedia ahead in the DSP market for over a year.