Push Traffic Traps – ClearTrust Traps 101
Push Fraud out of your “Push” Traffic Campaigns.
Though Push traffic campaigns are still not wholly mainstream, a significant percentage of spending is done on them. The next option to Pop traffic campaigns is the Push campaigns. Few verticals have started spending a fair amount of money on Push traffic like Finance, Gambling, Travel, Dating, etc.
What are Web Push Notifications?
Web Push Notifications are clickable dynamic content sent to our devices, mobile, or desktop by a website or a web app, even when the user is not on the website. Push notifications have risen with time and emerged as a powerful medium for websites and web-apps to get more user attention and boost engagement rates.
How are fraudsters taking advantage?
All leading websites and browsers support web push notifications, covering more than 90% of the total web traffic. The question is how much of it is real, and how do we identify patterns for invalid traffic. The usual cases would include the analyzed IVTs with referrals generating from devices whose user agents show signs of an emulator or fake device ids.
The recent tabs of clicks we analyzed shows:
1. Traffic generated from iOS devices (iPhone and iPad) via Safari push notifications are all IVTs. We have flagged them as IVTs because even though Safari supports Web Push Notifications for Mac OS, it’s yet to provide support for iOS devices like iPhone and iPad.
2. The user-agent is spoofed between a request and the impression or click.
3. Clicks are coming in so fast, it’s not possible they’re coming through a human.
How can ClearTrust help?
iTraffic aka ‘ IT ‘ Trap
Our newly built iTraffic Trap will block all invalid traffic generated from the Safari Web Browser on iOS devices (iPhones and iPads).
FastClickers aka ‘ FCL’ Trap
FastClickers trap will block all invalid traffic where the time difference between a Request and the Click is less than the configured value.
SpoofedUserAgent aka ‘ SUA’ Trap
SpoofedUserAgent trap will block all invalid traffic where the UA is spoofed between a request and click.
These three traps are highly recommended for advertisers and networks running Push Traffic campaigns. To enable these traps, start the traps in the Threat Control Center within your ClearTrust panel.
Not using ClearTrust yet?
Register with us to implement these Traps for your Push Traffic Campaigns.