The discussed client is a premier media conglomerate and the largest broadcasting network in India, which generates more than 30,000 hours of content every year and broadcasts 67 channels.
With the constant increase in extremist content, fake news, and brand advertising appearing next to disreputable content, brand safety has now been propelling fully into the limelight. Due to social media sharing and digital campaigns, visibility on unfaithful websites has increased, and brand identity and credibility are being questioned. The audience is perhaps questioning how are these popular brand ads showing up in inappropriate placements.
The client witnessed a significant reduction in fraud from its partnership with all the ad placements’ analysis. By preventing bids on fraudulent sites, the client focused on the ad spaces that would be valuable to its brand. The client has avoided the below amount of disrepute ad placements post-ClearTrust deployment.