Today, Botman Networks announced their approved status as the latest VENDOR to join IAB Europe’s Transparency and Consent framework.
The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
“At Botman, we believe transparency and data privacy are a key to realising the true dollar spend. All our solutions are designed with transparency as its core founding principle. IAB”s TCF initiative allows us to be a part of the global vendor list who are championing the cause and believe in this. We are happy to be a part of this.“
Deepankar Biswas, CEO & Co-Founder, Botman
The added registration of Botman Networks (P) Ltd to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.
About IAB Europe’s Transparency and Consent Framework (TCF)
The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach. The TCF’s simple objective is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
For more information, please visit their website here.
Botman is a Cybersecurity SaaS for AdTech. It serves Ad Platforms, Ad Networks, Advertisers and Publishers that depend on them. Organizations of all sizes use Botman to transform existing Ad data into actionable information that drives profitability and customer satisfaction. Botman is online, easy to deploy and cost effective. It enhances the visibility at every level of the enterprise.
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